CLEP Marketing Practice Exam 2026 – All-in-One Guide to Achieve Top Scores!

Question: 1 / 400

What is the essence of complementary product pricing?

Charging high prices for all products

Offering a cheap initial product and expensive consumables

Complementary product pricing captures the strategy of pricing a primary product at a low rate while charging more for the consumables or additional items needed for its functionality. This approach is often utilized in scenarios where the main product creates a demand for follow-up purchases. For instance, a printer might be sold at a lower price point, but the ink cartridges that the printer requires will be priced higher, leading to ongoing revenue from the consumables. This strategy ensures that consumers are drawn in by the low initial cost, while the company profits from the repeat purchases necessary for the product's continued use. Thus, the essence of complementary product pricing lies in enticing customers with an affordable entry point while monetizing complementary products or consumables over time.

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Providing discounts for bundled products

Setting prices based on seasonal demand

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